12:30 - 13:00
Tony Hodgson, Head of Marketing, locr
Postal addresses are the bread and butter of variable data printing on digital presses. But customer addresses are also a mine of hidden geo-data. They can reveal the distances and times to brand locations and the best routes to take. With just the addresses you can create unique, personalised maps that grab attention, spark interest, display useful information and get results. We will show this with a case study of how a UK retail chain attracted lapsed customers back to their stores, and how the printer was able to prove to them that using personalised maps made all the difference.