10:30 - 11:00
Montserrat Peidro-Insa, Senior Vice President and Head of Digital Print Business, Heidelberg
We live in a world where the question is not any longer if digital technology is the answer for packaging printing. Today the question is how to build a profitable business with digital technology, which strategic technological decisions to make and what to take into account to succeed. Montserrat Peidro-Insa, Senior Vice President and Head of Digital Print Business at Heidelberg, and Jo Francis, PrintWeek contributing editor, will discuss how Heidelberg’s Primefire 106 meets those needs.
During this session delegates will learn: What the main benefits of digital print are today in the packaging business; how packaging converters and their clients are intending to use Primefire 106; About Heidelberg Primefire 106 and its launch in the market